Street style in Austin, Texas, is comfortable and cool — defined by the city’s eclectic art and music scene as well as its vibrant lifestyle surrounding food trucks, patio bars and green spaces. But in a city as fit as Austin, it’s not just what you wear to an outdoor concert that matters — it’s also what you wear to work out, whether that means running the 10-mile loop at Town Lake, hiking the Barton Springs Green Belt or biking the Veloway. And because there’s nothing Austinites love more than their neighborhood businesses, today we’re featuring four local fitness apparel companies that are contributing to the unique style, community and culture of Texas’ capital city.
Boteco food truck isn’t the only place in Austin where you can find a taste of Brazil. Austin-based designer Joy Torres is inspired by her roots in São Paolo to create bold, colorful leggings perfect for yoga, Pilates, spin and a variety of other activities. FitFit Activewear is truly one of a kind, as the company produces 10 new prints every six to eight weeks and has special discounts available to fitness instructors. Despite its namesake, FitFit clothing isn’t designed to help you fit in — it’s made to make you stand out.
300 S Lamar Blvd
While on-the-spot bike repairs are part of Jack & Adam’s appeal, the Austin store isn’t your average service shop. In fact, it’s more of specialty store for triathletes, offering a variety of apparel and equipment for swimming, running and cycling. But more than that, Jack & Adam’s is a vital part of the fitness community in Austin, as owner Jack Murray hosts seminars and workshops at the store, organizes runs and bike rides, and sponsors triathlons throughout the state. Whether you’re preparing to compete in an Iron Man or are simply shopping for a pair of swim goggles, the customer service at Jack & Adam’s earns a gold medal.
2338 Guadalupe St
You can’t pass through UT’s campus without seeing a pastel pocket tee or pair of Lone Star Flag athletic shorts from Tyler’s. The state-wide sports apparel chain, established in Tyler, Texas, in 1978, has evolved over the years from a tennis and running gear retailer to a staple in college students’ style and favorite among Austin tourists. But Tyler’s represents more than an iconic T-shirt — the brand likes to say it encompasses “three pillars of representation: local, active and lifestyle.” No better are these pillars exemplified than in Tyler’s annual Dam that Cancer event, a 21-mile paddle boarding excursion across Town Lake that this year raised nearly $400,000 toward the Flatwater Foundation, which provides counseling and support to family members of those suffering from cancer.
606 Blanco St
Often fitness fashion comes in neon brights, but activewear company Outdoor Voices goes against the grain, preferring a palette of blue, charcoal, navy and gray. Founder Tyler Haney is a Parsons School of Design graduate who creates clothes for “doing things,” whether that’s a trip to the grocery store or a kickboxing class. In addition to buying individual items from Outdoor Voices, customers can also purchase “OV Kits,” a package of products that might include a hoodie, leggings and tote bag. While Outdoor Voices is headquartered in New York City and has a store there, the only other brick and mortar location is in Austin’s West End, which is also the flagship store. Though still unique to Austin, expect this indie-boho line to grow rapidly — it recently closed on more than $1 million in seed funding.
Now that summer is heating up, and the activities to do in Austin are endless, keep your workouts cool with some apparel from these local companies. No matter what you like to do for fitness, one of these unique activewear brands is sure to be the right fit for you.